If you own a retail shop, a restaurant or any other business that relies on drawing customers in through your storefront, then you likely already know how important outward appearances can be. One way that businesses often try to appeal to potential customers is by dressing up or putting a display inside their commercial windows in Laramie, WY. While this is a great tactic, it is important to remember that not every window display is created equal. With that in mind, here are six questions to asking yourself when designing a display for your commercial windows in Laramie, WY.
Are my windows well cared for?
If you are going to be purposefully drawing people’s attention to your storefront windows, you need to make sure they notice your clever display, rather than how dirty or damaged your windows are. Proper window maintenance is always important, but it becomes crucial when you are using storefront displays.
Is this display noticeable?
Your display idea might be very clever and cute, but does it actually draw the eye? Subtlety is wonderful in art, but perhaps not so much in advertising, especially when you are competing with dozens of other storefronts that potential customers are also walking by. Make sure your display has something that will engage passersby.
What would I think if I didn’t work here?
One way to gain some useful perspective on your own work is to meditate on what you would think of the display if you had not made it, or if you did not work at your business. Would you find it funny or pretty, or does it come across as tacky or gaudy? These distinctions matter, so make sure you pay attention to them.
Does this display target my customer base?
Your display could be the talk of the town, but if it does not reach your specific customer base, it still might not be very effective. For example, a display targeted at kids works great for a toy store or family restaurant. But if you own a furniture store, you might consider going for something a bit more sophisticated.
Did I get a second opinion?
We have already mentioned how important perspective is, but sometimes it is impossible to have it when it comes to your own work. Ask a trusted friend who has no connection to your business to drive or walk buy the display, and ask for their honest feedback.
Is this display durable?
Nothing looks worse for a business than having a display that is torn, broken or uneven. Make sure that each part of your storefront design is well secured, protected from the elements and still gives off an effortless appearance. It will take more time, but the payoff will certainly be worth it.
If you are looking to make the most out of your storefront displays, it might be time to upgrade your commercial windows in Laramie, WY. For excellent service, quality products and fair prices, we invite you to get in touch with Cowboy Glass LLC today.