As all business owners should know, the glass in your storefront doesn’t just act as a literal window into your business—it also acts as a figurative one. The style and upkeep of storefront windows can tell anyone passing by a lot about a business before they even walk through its doors, which means you could be attracting or losing customers before you even meet them.
As a business that helps to repair and replace old storefront windows in Laramie, WY, Cowboy Glass has a vested interest in helping every small business to make the most out of their windows. Here we’ve put together a little overview of some of the things every business owner should know about their storefront windows in Laramie, WY.
How can I make the most of my storefront windows?
Think about the storefront windows and displays that have ever caught your eye and made you want to walk inside. Whether or not your realized it, all of those storefronts likely had a few things in common, and all of which you can potentially use to your advantage at your own business.
First, and most obviously, the storefront probably took advantage of bold, eye-catching colors, whether they were painted on the windows or in a display behind the glass. Second, the display likely told some sort of story, or had some sort of cohesive theme that made you smile, laugh or at least stop to look for a moment. Some storefronts are even so creative that they develop a following all their own.
Another few things most impactful storefronts have in common are that they aren’t overly cluttered, they’re frequently updated and they have excellent lighting. Finally, storefront glass should always be exceptionally clean and well cared for. Remember, none of the other tactics work well without a nice, scratch- and scuff-free surface to start with. But how can you care for your storefront window?
How can I care for my storefront windows?
Upkeep for your storefront windows can be difficult, especially if your business is in a busy area. Unfortunately, you can’t control strangers scratching, marking or otherwise dirtying your windows, and sometimes you might have no choice but to replace your storefront glass, particularly if it’s broken. But before you do that, here are a few ways to take care of your storefront windows.
Regular maintenance is key. Not only does it get all the grime and dirt off of the windows, but it also keeps small scratches and scuffs from turning into big problems. Contact your local glass care specialist to ask about routine storefront window maintenance.
You’ll also want to make sure your window seals don’t break. (Hint: if your window frequently fogs up, the seal is likely broken.) The longer a broken seal goes unfixed, the more vulnerable your window is to other damages, so don’t put off taking care of this.
If your storefront window is dirty or damaged in a way you don’t know how to fix, calling a professional is always the smartest option. For excellent servicing of storefront windows in Laramie, WY, you can always call Cowboy Glass.